As the 3rd largest cryptocurrency in the world today, the price of XRP today has appeared in the financial market news often. But the declining prices listed were not what crypto investors were looking for, unfortunately. The 2019 year has proven a difficult one for this token, and many are looking for a turnaround in 2020. As it is with any active cryptocurrency, only time will tell if the market will respond in a positive manner.
XRP Struggles Alongside Bigger Names in the Market
While major names like Bitcoin and Ethereum rising higher in price lately, Ripple XRP doesn’t echo the same movement. Currently, the price of XRP today at the time of writing is showing $0.1875 USD. This lower market value is not the positive upswing that many are waiting for, but 2020 just started. Investors are waiting in the wings, hopeful for a better 2nd quarter this year.
Previous predictions have stated that Ripple XRP will soon break out, but it has yet to be seen. Decreasing lower daily prices and a downward trend doesn’t show investors a turnaround coming anytime soon. Considering past movement, many in the cryptocurrency world that have a feeling XRP will end 2020 on a positive note.
Ripple XRP’s Potential Market Popularity
Ripple’s CEO Brad Garlinghouse previously revealed to Fortune Magazine they plan to expand their customer base from 30-40% in 2020. With this intent, they are hoping to boost Ripple XRP’s worth and increase traffic on the network by 600%. If they are successful, this could mean a huge difference in how the price of XRP today shows market-wise.
As one of the oldest cryptocurrencies in the world market today, Ripple XRP is known by many investors. Right now, it sits at 3rd in total market capitalization against Bitcoin and Ethereum, with hopes for improvement. With a historical low 4th quarter in 2019, Ripple XRP aims to bring new heights for 2020. And while this may seem a bit far-fetched, some predictions are optimistic in Ripple’s future for 2020.
The Price of XRP Today and the Future Plans
In the hopes that Ripple can turn the market in their favor, they have been planning for increased network exposure. One example of this plan is working with major financial institutions to utilize the Ripple network for processing their payments. By increasing the number of companies using their network, their popularity increases and helps boost the price of XRP today.
Company culture can also help a cryptocurrency business flourish, and Ripple XRP is a testimony to that. Fortune Magazine has ranked Ripple as one of the best places to work for 2020. Progressive companies like Ripple are what investors like to see for the future. When you have happy employees, you get efficient work, which will, in turn, produce profits for investors. Potential financial investors do not want to dabble in companies that do not operate ethically or produce results. By creating and keeping a healthy and happy work environment, Ripple will solidify their place in the crypto market.